Terms and Conditions

KFI-USA, Inc.. (“KFI Firearms”) Terms and Conditions of Use

PLEASE READ THESE TERMS AND CONDITIONS OF USE VERY CAREFULLY. By accessing or otherwise using this Web site (“Web site “), you agree to be bound by these terms and conditions of use.


KFI Firearms® may change these terms and conditions of use at any time, without prior notice. If you access or use the Web site after KFI Firearms® posts a change, you accept that change. If you do not accept the change, do not access or use the Web site. You should check these terms and conditions of use periodically.


KFI Firearms® grants you a limited license to access and use the Web site, including to display, copy, distribute and download its content, only for your personal, non-commercial use and provided that you do not modify the Web site, its content, or any copyright or other proprietary notices. This license terminates automatically if you breach any of these terms and conditions of use. Upon termination, you must immediately destroy all copies in your possession.

Unauthorized use of the Web site or any content may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.


Except as expressly authorized above, you may not copy, modify, distribute, download, display, transfer, post, or transmit the Web site or its content in any form without KFI Firearms’s prior written permission.

The following activities are also expressly prohibited without KFI Firearms’s prior written permission: any non-personal or commercial use; use of any robot, spider, other automatic device, or manual process to monitor or copy the Web site or any of its content; “mirroring” the Web site or any content on any other server; collection or use of product listings, descriptions, or prices for a supplier of competitive or comparable products; and any action that imposes an unreasonable or disproportionately large load on the Web site or otherwise interferes with its functioning.


Except for information that is subject to the KFI Firearms® Privacy Policy, KFI Firearms® will not treat information you post or transmit to the Web site as confidential or proprietary. By sending information to KFI Firearms® through the Web site (by transmitting, posting, or otherwise), you agree that KFI Firearms® may use that information in any way, for any purpose, including KFI Firearms’s own commercial purposes, subject only to the KFI Firearms® Privacy Policy.

You may not post or transmit any threatening, defamatory, sexually graphic, inflammatory, profane, or other inappropriate material. KFI Firearms® reserves the right to edit or remove any post or transmission that, in its judgment, is not appropriate.


KFI Firearms’s has made every effort to present the content on the Web site accurately, but additions, deletions and changes may occur. Content on the Web site is provided “as is”; neither KFI Firearms® nor its representatives make any representation or warranty with respect to the content.

KFI Firearms® and its representatives specifically disclaim, to the fullest extent permitted by law, any and all warranties, express or implied, relating to the Web site or its content, including but not limited to, implied warranties of merchantability, completeness, timeliness, correctness, noninfringement, or fitness for any particular purpose.


Under no circumstances will KFI Firearms® or its affiliates have any liability with respect to any claims or damages (whether direct or indirect, special, incidental, consequential or punitive) as a result of your access or use of (or inability to access or use) this Web site or its content, even if they have been advised of the possibility of such damages. You access and use this Web site at your own risk.

Links to this Web site KFI Firearms® grants you a limited, revocable, and nonexclusive right to create a hyperlink to the home page of the Web site so long as the link does not portray KFI Firearms® or its products or services in a false, misleading, derogatory, or offensive matter. You may not use the KFI Firearms® logo, KFI Firearms® trademark, or KFI Firearms’s name or trademarks, or other proprietary graphic in the link without the prior written permission of KFI Firearms.


KFI Firearms® does not review or control third party Web sites that link to or from the Web site, is not responsible for their content, and does not represent that their content is accurate or appropriate. Your use of such third party site is on your own initiative and at your own risk and may be subject to the other sites’ terms of use.


The material provided on this Web site is protected by law, including, but not limited to, United States copyright law and international treaties. The copyright in the content of the Web site is owned by KFI Firearms® or others. Except for the limited rights granted above, all other rights are reserved.

All trademarks are the property of their respective owners. Some images are courtesy of manufacturers.


This Web site is controlled and operated by KFI Firearms® from its offices within the United States. KFI Firearms® does not represent that the Web site is appropriate or available for use elsewhere; access to the Web site from locations where its contents are illegal is not authorized. If you access this Web site from outside the United States, you do so on your own initiative and at your own risk.

Privacy Policy

Policy version date: March 15, 2023

KFI-USA, Inc.., d/b/a KFI Firearms, is committed to protecting the privacy of information provided by users of its website, www.kfifirearms.com  (the “Website”), and other online services, such as emailed newsletters (collectively, “KFI Firearms Services”).  This Privacy Policy discloses the privacy practices of KFI Firearms.

KFI Firearms Services may contain links to other websites for your convenience and information.  KFI Firearms is not responsible for the privacy practices or the content of those websites.

By using KFI Firearms Services, you agree to be bound by the terms of this Privacy Policy.


Personal Information

We collect both personal and non-personal information through KFI Firearms Services.  For the purposes of this policy, when we use the term “Personal Information,” we mean information that is collected in conjunction with a name.  This may include a first and last name and:

  • an email address,
  • home address, and/or
  • telephone number

We only collect Personal Information by asking you to submit such information to us through, for example, a form on our website (i.e., by providing an email address for purposes of receiving our newsletter; at checkout for a sales transaction; or upon registering an account).

Registered Users

Registration and/or use of login information is not mandatory to access the publicly available areas of the Website.  However, registration and/or login information may be required to access certain Website services.  When registering, users are asked to provide a user name and password.  KFI Firearms is not responsible for any loss or misuse of your user name and password.  Always remember that in order to protect your privacy you should not share your user name or password with others.

If you have registered for an account on the Website, but wish to change, delete or deactivate information provided through the registration process, you may request such changes by emailing us at sales@kfi-usa.com.  You may also change or modify your Personal Information provided through the registration process by logging into your account and selecting the “Modify Personal Information” link in the Account Menu.

Collected Information

When we use the term “Collected Information,” we mean information other than Personal Information that we (either directly or through our service providers) collect whenever you visit the Website or otherwise interact with us online.  For example, when you use one of our applications, our systems, or those of our service providers, we may collect your device identifier, device type, the type of browser you use, the website from which your visit originated, page visits, time spent on web pages and other data that we collect automatically.  Collected information also includes Personal Information in aggregated and anonymized form.

To accomplish all of this, and also to allow us to offer our customers useful features, we use cookies, pixels, clear .gifs, and other technologies that track the use of the Website (“Tracking Technologies”).

You may set your web browser software to reject certain Tracking Technologies.  If you do so, certain functionality of the Website that you are visiting may be affected.


We do not currently collect geolocation data through the Website.

Combining Information

We may combine your Personal Information and Collected Information.

We may also obtain information about you from our affiliates or other outside sources and combine it with your Personal Information and Collected Information.

How We Use Your Personal Information

We use your Personal Information for a variety of customer- and user-related activities, including:

  • to respond to and fulfill requests for products, services and information,
  • for administrative purposes,
  • to improve our services,
  • to customize the content you see,
  • to contact you, and
  • for other internal business purposes.

We may also use your email address to send you news and information about our company and products that might be of interest to you.  You can opt out of receiving future communications from us about special offers and new product information.  You can unsubscribe by following instructions contained in the messages you receive.  You can also change your marketing preferences by contacting us at sales@kfi-usa.com.

Even if you opt out of receiving these messages, we reserve the right to communicate with you through the KFI Firearms Services (i.e., via email) about certain products and services we provide.  For example, if you place an order for merchandise through our Website, we will send you email communications regarding the status of your order, and may share your email with third-party vendors, such as shipping companies, to assist in fulfilling your order and which may also contact you via email to provide updates on delivery of your merchandise.


Our Service Providers

We may share your Personal Information with third parties that perform services for us.  Third-party service providers may, among other things:

  • help us to analyze and improve the Website,
  • analyze, execute and develop our business strategy,
  • prepare and distribute communications,
  • assist in order fulfillment, or
  • respond to questions.

Law Enforcement and Legal Process

When necessary and appropriate, and in our good-faith judgment, we may share your information with others, including law enforcement officials, in order to comply with laws or regulations or in response to a valid subpoena, order, or government request.  We may also share your information where, in our good-faith judgment, the sharing of such information is necessary to protect the privacy, rights, property or safety of KFI Firearms or others.  We may also share your information if we believe it is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine might be brought against us.


We do not share your Personal Information with others for third-party marketing purposes.

Business Transition

As we continue to develop our business, we may buy, get acquired, merge or otherwise combine with other companies.  If a portion or all of our assets are sold or transferred to a third party, Personal Information would likely be one of the transferred business assets.  We may also share your Personal Information with our future affiliated companies.


We use Collected Information to operate and improve our websites; to prevent and remedy error, loss, and fraud; to analyze, develop, and execute our business strategy; and to develop and implement our marketing programs.  For example, we may use IP addresses or other Collected Information to help diagnose problems with our server, to administer our websites, to display the content according to your preferences, or otherwise to operate and optimize our websites and other online business methods.


We take reasonable and appropriate measures to try to keep Personal Information secure and to help prevent it from becoming disclosed to individuals who are not described in this policy.  Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect, and we cannot promise, and you should not expect, that your information will be secure in all circumstances.


If you have any questions about our Privacy Policy, you can contact us by emailing us at legal@kfi-usa.com.  If we need, or are required, to contact you concerning any event that involves your information, you agree that we may do so by email, telephone or mail.


KFI Firearms does not disclose Personal Information for third-party direct marketing purposes.


Do Not Track

KFI Firearms does not track its customers over time and across third-party websites to provide targeted advertising and therefore does not respond to Do Not Track signals.


We do not provide products and services to children through the Website.  We do not knowingly collect or solicit information from children under the age of 13.  If you are the parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please contact us at legal@kfi-usa.com.  A parent or guardian of a child under the age of 13 may review and request deletion of a child’s personally identifiable information, as well as prohibit the use thereof.  If we become aware that a child under 13 has provided us with Personal Information, we will take steps to remove that information and terminate the child’s account.

Changes To This Privacy Policy

We reserve the right to modify or amend this policy at any time by posting the revised Privacy Policy on our Website.  Material changes will only affect the information we collect after the date of the change to our Privacy Policy, unless we clearly express otherwise.  By continuing to access the Website after any such revisions, you agree that the revised terms shall govern your use of the Website going forward.

Thank you for using the KFI Firearms Services. 

Effective date:  March 15, 2023